Devin wanted a restaurant deal on Royal Caribbean. So she found a consultant who worked with cruise lines and reached out cold — no introduction, no connection, just a clear ask.
She got him interested enough to bring it to Royal Caribbean. Their executive chef came to her test kitchen for a tasting. She got the deal essentially on the spot.
She didn’t try to out-argue anyone in a boardroom. She invited them into her world and let the food close the deal. It’s still her go-to move when she wants someone to say yes: don’t convince them. Show them.